The Concept
OKHTEIN builds with Egypt's history rather than decorating with it — oak and engraved brass carrying heritage into a shape no Egyptian brand has shown the world before. Pride here isn't only pharaohs and pyramids; it's a country that still shows up and still competes on any stage.
The Project
An AI-generated campaign for OKHTEIN's Oak on Engraved Brass line, fronted by Sandra Shehab cast through a real hands-on search rather than generated. Covering the concept, the casting, the product photography, and the OKA teaser. Proof that as AI tools sharpen, vision and art direction are still what make a campaign its own.
The Face of the Campaign
Sandra Shehab — cast through a real, hands-on search for the one face that fits the brand and this theme, not a generative output. She competed on Cycle 24 of America's Next Top Model in 2018, making history as the first Egyptian-American woman to advance as a finalist on the show, with host Tyra Banks calling her features stunning. Styled here in OKHTEIN's Oak on Engraved Brass line.
The Bag — Oak on Engraved Brass
In OKHTEIN's own words: the Oak on Brass bag draws from the half-moon shape, a form that carries real weight in Egyptian culture — marking changing seasons, ebb and tide. It's handcrafted in leather with a gold-tone brass spike handle, chain strap, and hardware accents. OKHTEIN INT
A crescent silhouette that reads as both ornament and architecture — the brand's whole thesis in one object.
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