Icon System
A minimal monoline icon system built on clean geometry, consistent stroke weight, and rounded forms. Each icon is simplified to its essential shape while maintaining clarity, aligned on a strict grid for uniformity and strong visual consistency.
red Educational 360 Campaign
A 360 educational campaign showcasing the full ecosystem of red benefits for youth across social platforms. Built on two directions, a collage approach for dynamic, personal storytelling and a geometric split system for clarity and structure, turning everyday moments like petrol, cinema, cashback, and lifestyle offers into bold, culturally relevant content that makes the value of red instantly clear.
The Goal
Build awareness and understanding among youth by clearly communicating the wide range of red benefits, from free fuel and cinema discounts to cashback and rewards points, while driving adoption and everyday usage of the card.
Build awareness and understanding among youth by clearly communicating the wide range of red benefits, from free fuel and cinema discounts to cashback and rewards points, while driving adoption and everyday usage of the card.
